About
Grupo Saga is one of the largest automotive retail groups in Brazil, operating more than 110 dealerships across multiple states. Founded in 1972, the company represents over 20 automotive and motorcycle brands, including Toyota, Hyundai, Jeep, BYD, BMW, Volkswagen, Nissan, Fiat, Chevrolet, Peugeot, Citroën, Renault and RAM.
Beyond new and used vehicle sales, Grupo Saga also operates in aftersales, automotive parts, insurance, financing, mobility and other automotive-related services. The company is currently accelerating its digital transformation and innovation initiatives, with strategic focus on customer experience, digital sales and automotive parts sales, investing in AI, automation, CRM, e-commerce, data integration and emerging technologies for the automotive retail ecosystem.