AI Recommendation Layer for Wine E-commerce

AsterFox offers an AI recommendation layer for wine retailers, online wine shops and e-commerce platforms

Most wine websites still rely on filters, ratings and technical product pages. This makes it difficult for non-expert customers to choose the right bottle, especially when they do not know what to search for.

AsterFox transforms the online wine catalogue into a conversational experience. Customers can explain their needs in natural language, and the assistant can guide them toward relevant bottles based on occasion, food pairing, budget, taste profile and available products.

For wine professionals, the goal is to improve product discovery, personalization, customer confidence and conversion, while creating better insights into customer preferences