PASTEL – Premium Functional Botanical Mixology, a French Concept

PASTEL – The Art of Functional Mixology

PASTEL is a new generation of premium, low-calorie functional ready-to-drink beverages designed for the growing mindful drinking movement.

Inspired by the world of Parisian palace bars, PASTEL bridges the gap between luxury mixology and accessible retail by offering sophisticated botanical recipes, rich in magnesium, in an elegant ready-to-drink format.

Our recipes are developed alongside renowned French palace mixologists and validated by award-winning "Meilleurs Apprentis de France" experts in mixology and sommellerie.

Key features:

• Low-calorie

• Rich in magnesium

• Natural botanical extracts

• Clean-label philosophy

• Recipes designed in France by palace mixology experts

Current collection — four rituals, one signature craft:

• Hydration – Pear & Elderflower (Electrolytes · Magnesium)

• Focus – Blackcurrant & Jasmine Tea (L-theanine · Magnesium)

• Digestion – White Peach & Verbena (Prebiotic fibers · Magnesium)

• Vitality – Raspberry & Hibiscus (Vitamins C, B6, B12 · Magnesium)

PASTEL is available in premium glass bottles and sleek cans, designed for both retail and on-the-go consumption.

Commercial highlights:

• Existing retail network through our legacy brand Facil's

• 75 points of sale already activated

• Initial production batch nearly fully pre-sold

• Scalable asset-light production model

We are currently seeking:

• International distributors

• International agents

• Retail partners

• Premium food & beverage buyers

• Travel retail and hospitality partners