Brokerage Event@ISM 2026 11-14 November 2026

11 – 14 Nov 2026 | Italy

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HALA

Start-ups

www.haladppl.com/Roma, Italy
6 profile visits

About

HALA - The Infrastructure Layer for Digital Product Identity

Industries overproduce because they can't see what happens to a product after it's sold. Secondary markets are opaque. Lifecycle data doesn't exist. And a wave of EU regulation: ESPR, GPSR, the Product Liability Directive, is turning that blind spot into a compliance crisis.

HALA is the infrastructure fix.

We enable brands to generate, manage, and monetize Digital Product Passports (DPPs) at scale: a persistent digital identity for every physical product, tracking ownership, materials, and lifecycle from factory to resale, fully ESPR-compliant ahead of the 2027 mandate.

What makes HALA different is the royalty engine. Every time a product changes hands, the brand automatically earns 90% of a pre-set resale fee , forever. Secondary markets stop being a loss and become a governed revenue stream. The data generated by every transfer builds a proprietary intelligence layer: real demand signals, resale velocity, product longevity, inputs that power AI, driven production planning and make overproduction measurable for the first time.

Brands onboard via manual creation, API integration (ERP/PLM/CRM), or bulk CSV upload. DPPs attach via QR, RFID, or NFC. Consumers manage ownership through HALA's digital wallet.

Traction: Winner of StartCup Lazio 2024 and Blockchain Beach 2024. Top 10 globally at Startupbootcamp AI & Web3 (16,000+ applicants). Semifinalists at >>Venture>> Switzerland. First client live. Pipeline includes Valentino, Avery Dennison, Euroconsumers, AirLite, and Lega Serie A. 10 active business discussions, 3 confirmed in pipeline.

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Areas of activity

TOPICS

Big Data Analytics in Manufacturing and LogisticsDigital TwinsEconomics & Business ModelsSmart and Digital Supply Chains

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HALA