Behavioural Science for Health Innovation

We help organisations at different stages of their behavioural journey:

Design/Develop: Starting something new?

We help you design evidence-based behaviour change initiatives from the ground up. Using the Behaviour Change Wheel, COM-B, and other leading psychological and systems-thinking frameworks, we co-create solutions that are practical, context-sensitive, and ready for real-world implementation in health contexts.

Ideal for: Startups, product teams, or public health units launching new interventions or digital health tools.

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Optimise: Already doing something?

We work with your existing programmes to optimise behavioural components, align them with theory, and enhance measurable impact. Through rapid diagnostics, participatory design, and intervention logic modelling, we refine what’s already in place — making it more effective, scalable, and engaging.

Ideal for: Established services or apps with traction looking to improve outcomes, adherence, or patient engagement.

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Validate/Evaluate: Want to prove it works?

We help you generate behavioural evidence to validate your solution, supporting both internal decision-making and external reporting to funders or regulators. From defining indicators to structuring robust evaluation frameworks, we make sure your impact claims are scientifically grounded.

Ideal for: Pilots, clinical trials, or scale-ups preparing for investment or policy integration