How to Navigate in a Red Ocean

This presentation will delve into the success of the Naturli brand amidst economic challenges. It will examine how Naturli manages to maintain price parity with animal-based products and explore its market strategy, including venturing into categories like seafood, contrasting with the trend of other brands focusing on enhancing core products rather than diversifying. Additionally, it will discuss Naturli's target demographic, the mainstream consumer, and the rationale behind this strategic focus.