Sensational Sausage! - How to turn a Leading Meat Business into the Market Leader for Plant-Based Meat Alternatives in Germany

In this presentation, Patrick will dive into the transformation of Rügenwalder Mühle from a leading meat processor to a market leading manufacturer of plant-based meat alternatives and why keeping those portfolios within the same brand can actually work. Innovation as a driver for economic growth needs to come from within, product quality is the inherent reason to succeed. Patrick will also cover why value is more important than price alone.