Bridge2Food Europe 2024

4–6 Jun 2024 | The Hague, Netherlands

Wednesday, 5 June 2024 | 09:55 - 10:30

Global & EU Market Overview: the Plant-Based & Alternative Proteins Landscape

Despite the sector facing challenges, plant-based offerings are found around the globe and the market continues to evolve. Sustained consumer interest for alternative proteins and a demand for better flavour, taste and texture push plant-based innovation forward, with Innova research revealing great potential for the conversion of established and popular dishes. Consumers eager to embrace plant-based options as part of their diet are interested in offerings they recognize. Learn more about the current status of and new opportunities for the plant-based sector in this exclusive presentation, offering a clear and insightful overview of the global and EU Market.