The Path to Daily Plant-Based Consumer Adoption: Greenfield Designed

At IFF, the focus lies in reshaping the future of food through the lens of sustainable and balanced eating. They are dedicated to empowering brands in crafting plant-based options that strike a delicate balance between familiarity and innovation, seamlessly integrating into consumers' daily diets. Guided by meticulously researched insights, IFF is at the forefront of cultivating a new era of plant-based concepts, poised to inspire the industry towards the creation of products that deeply resonate with consumers. Within their product development framework, a synergy between food designers and chefs harmonizes insights with artistic expression, resulting in the birth of ground-breaking culinary innovations. Through their pioneering approach known as Greenfield Design, IFF transcends conventional boundaries, catalysing the transformation of the plant-based landscape and spearheading initiatives that diversify the market while accelerating consumer adoption.