Liesbeth Zandstra
Science Leader / Professor
Unilever Foods Innovation Centre Wageningen / Wageningen University and Research
Wageningen, Netherlands
About me
Liesbeth Zandstra is Science Leader at Unilever Foods Innovation Centre Wageningen and part-time professor Food Reward and Behaviour at Wageningen University and Research (The Netherlands). Her main research focuses on scientific challenges to find new ways to make the healthy and sustainable choice the easy and preferred choice. She is particularly interested in psychophysiological and behavioral effects of foods as well as new methodologies for better understanding sensory perception and consumer behavior.
My organisation
Unilever at a glance: Established over 100 years ago, we are one of the world’s largest consumer goods companies. We are known for our great brands and our belief that doing business the right way drives superior performance.
Unilever Foods Innovation Centre Wageningen 'Hive': Do you like to shake things up in the kitchen? How about the world? Welcome to Hive. Hive is Unilever’s global Foods Innovation Centre and we live at the Wageningen Campus in the Netherlands, the Silicon Valley of Food. Together, we’re making food that tastes good, feels good and is a force for good. Now and for the future.
Speaker sessions (1)
Thursday, 6 June 2024
14:30 - 14:55
Consumers’ Perceptions and Behaviours in Relation to Plant-Based Meat
Despite plant-based meat's market growth, consumer preference for animal meat persists. This presentation emphasizes improving plant-based meat's sensory quality and satisfaction to drive consumer adoption.