Born Global Launchpad

28 Oct 2025 | Vienna, Austria

Tuesday, 28 October 2025 | 13:30 - 14:00

The Italian Way of Doing Business: Culture, Opportunities & Practical Insights

Track:Workshop

Italy offers exciting opportunities for Austrian startups. However, it can be challenging for foreign companies to win new clients and they often struggle to understand the reasons behind it.

In this session, you’ll gain first-hand insights and practical tips on how to successfully approach Italian corporates, navigate cultural differences, and make the most of the opportunities within the Italian innovation ecosystem.

Join this discussion with Federica Succio, Senior Venture Architect at whataventure, and Martina Marcon, Innovation Manager at Advantage Austria Milan, to discover the Italian way of building relationships and establishing partnerships.

2 speakers

  • Senior Venture Architect

    whataventure

  • Innovation Manager

    AUSSENWIRTSCHAFT AUSTRIA | ADVANTAGE AUSTRIA