Belt and Road Summit 2025- Deal-making

10–16 Sept 2025 | China (Hong Kong)

Linda Mooijman

Chief Growth Officer

Sedna International

Cape Town, South Africa

2 profile visitsService Provider

At Sedna.earth, we turn non-recyclable plastic into clean energy and fuels through advanced pyrolysis—creating jobs, resilience, and circular growth.

My organisation

Sedna International

Sedna International

Cape Town, Hong Kong, South Africa

Senda International, a Hong Kong-domiciled investment and holding company, is addressing Africa’s plastic waste and energy challenges with a portfolio of five modular pyrolysis plants in South Africa. Our technology thermally decomposes non-recyclable plastics into paraffinic/light oils (42 tons/day per plant) and char (17 tons/day per plant), diverting waste from landfills and oceans while generating clean, local energy. Sites include Atlantis (Cape Town, development started March 2025, ops Nov 2026), Pretoria (starts Sept 2025, ops Feb 2027), Johannesburg, Durban, and a second Cape Town plant, with rollouts from March 2026, subject to EIAs. Leveraging continuous-feed pyrolysis technology from Chinese partners Autowei (machines) and Mrs. Bi (construction), who provide vendor financing for initial plants, Senda ensures commercial viability and reduced capex risk. IES (50% local partner) funds development, with our HK structure offering offshore security and USD returns. Seeking USD 20.6M (USD 19.7M capex for Pretoria, Johannesburg, Durban, and second Cape Town plant + USD 0.9M opex runway) until Atlantis ops, structured as preference shares (11% interest, 0-3 year payback, 5% equity sweetener), delivering 23-55% IRR for VCs (unlevered 27-72% project IRR). Total portfolio value is USD 38.1M, with EBITDA projected at USD 5.6M+ annually by 2030. ESG impact includes diverting 500+ tons/day waste, creating 50+ jobs per site, and reducing CO2e emissions, aligning with UN SDGs 7, 11, 12, and 13. Partnerships with Waste Group (sites/feedstock) and Nestlé (LOI for low-sulphur fuel) enhance scalability. This BRI-ready project targets HK-based VCs with Chinese synergies. Visit sedna.earth for more.
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About me

As Chief Growth Officer of Sedna.Earth, Linda Mooijman combines her background in corporate finance and start-ups with a passion for sustainability. A CA(SA) and CFA Charterholder, she spearheads Sedna’s expansion across Africa, transforming plastic waste into clean energy and resilient economic opportunities.

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