BnR Summit 2025

Belt and Road Summit 2025- Deal-making

10 – 16 Sept 2025 | China (Hong Kong)

InvestmentUpdated on 9 September 2025

归一智能AI超级产线:革新营销人机协同,打通AI落地“最后一公里”

凯 武

技术副总裁 at 利欧集团数字科技有限公司

Shanghai, China

About

归一智能作为利欧股份控股企业,于2025年8月正式推出“AI超级产线”,这是一条精密运转的生产线,旨在将AI能力深度融入营销业务全链路。该项目依托归一智能生产力平台,支持灵活编排“人工节点+AI节点”,打通“品牌需求→产线执行→任务交付→效果优化”的全流程,实现流程可编排、产能可扩充、质量可监管、过程可追溯、能力可迭代的革新范式。

在技术层面,“AI超级产线”超越传统的Workflow和Agent工具孤岛,通过人机协同模式协调多角色分工,处理多环节复杂任务。例如,在小红书商业笔记投放场景中,产线整合需求接入、图文内容生产、投放审核和数据复盘等环节,将人和AI高效协作。这不仅提升交付效率,还实现规模化输出:月交付笔记超1200篇,月投放额超500万。

项目还推动生产关系变革,从“工具适配人”转向“人主导AI”的灵活性。在“618”等大促期间,“AI超级产线”实现端到端自动化交付,日均素材输出从150套跃升至2万套以上,98%通过媒体审核,转化量倍数增长。归一智能融合利欧数字在营销领域的多年沉淀,将行业know-how解码为产线需求,构建“需求定义产线、产线交付结果”的动态协同体系,赋能企业流量获取、孵化和成交环节的效能提升。

Nornir Intelligence, a subsidiary of Leo Holdings (SZ.002131), officially launched the "AI Super Production Line" in August 2025. This initiative is a precision-engineered production line designed to deeply integrate AI capabilities into the entire marketing business chain. Leveraging the Nornir Intelligence productivity platform, it supports flexible orchestration of "human nodes + AI nodes," streamlining the end-to-end process from brand demand to production execution, task delivery, and performance optimization. This achieves a paradigm shift with features like process orchestration, scalable capacity, quality supervision, traceability, and iterative capability enhancement.

Technically, the "AI Super Production Line" transcends the limitations of traditional Workflow and Agent tools by fostering human-AI collaboration to coordinate multi-role tasks and handle complex, multi-stage operations. For instance, in Xiaohongshu commercial note campaigns, the production line integrates demand intake, content creation, ad review, and data analysis, enabling efficient human-AI synergy. This boosts delivery efficiency and enables large-scale output, such as monthly delivery of over 1,200 notes and ad spend exceeding RMB 5 million.

Stage

  • Series A

Applies to

  • Technology
  • Mainland China
  • South-East Asia
  • North America
  • East Asia

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