BnR Summit 2025

Belt and Road Summit 2025- Deal-making

10 – 16 Sept 2025 | China (Hong Kong)

ProjectUpdated on 14 August 2025

Smart E-Voucher Platform Redefining Loyalty Trusted by Visa

Honnus Cheung

Co-Founder & Chief Strategy Officer at On-us Company Limited

Hong Kong, China (Hong Kong)

About

On-us is a global Smart E-Voucher platform redefining customer loyalty and engagement with FinTech and AI. We mainly serve BFSI, FMCG companies, powering 50 % of Hong Kong banks and 80% of its insurances alongside global giants like Visa, HSBC, AIA and L’Oréal.

As global sole enabler for Visa Loyalty Program, we leverage real-time card-linked Smart E-Vouchers to make the non-cashback benefit whole process seamlessly, influencing spending payment choice and driving transaction value. With our easy oversea campaign enrolment infrastructure, incentives are delivered instantly across borders upon qualified local card spend, turning tourists into high-value customers.

On-us Data Model fuses payment, redemption and zero-party data into a privacy-compliant lake, then runs thecleaned data through our Voucher Intelligence. It enriches and segments unified customer profiles in real time. Base on those insights marketer better know their audience, enabling hyper-targeted campaigns maximizing the ROI.

Founded in 2019 in HK, On-us got traction in Hong Kong, Taiwan, Malaysia and Thailand. We now seeking Series A fund to further scale the model across Southeast Asia, Japan, Middle East and USA.

Project Location

  • China (Hong Kong)

Project Format

  • Private Project

ESG (Environmental, Social, and Governance)

  • Yes

Project Stage

  • Operations

Main Project Sector

  • Technology

Technology

  • Fin-Tech

Total Project Value

  • 25,000,001 to 50,000,000 USD

Investment Capital Required

  • 2,500,001 to 5,000,000 USD

Preferred Financing Model

  • Equity

Previous Funding Stage

  • Seed & Pre-Series

Main Service(s) Required

  • Financial Services
  • Professional Services

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