ITEX d.o.o. – AGROAI: Real-time AI for early disease detection, smart irrigation, and yield forecasting. Reduce water & chemical use by 30%, boost crop health. Precision farming made simple.
"ITEX develops innovative agricultural technologies designed specifically for vineyards. Our portfolio includes four integrated solutions that help winemakers improve efficiency, grape quality, and sustainability: Smart Vineyard Monitoring System - IoT-based solution providing real-time data on soil conditions, microclimate and plant health, enabling precise irrigation and harvest decisions. Precision Spraying Drones - Two drone models (small and large-scale) equipped with AI targeting to reduce chemical usage by 30% while ensuring complete vineyard coverage, even on challenging terrain. Autonomous Vineyard Tractors - Self-driving robotic tractors with multiple attachments that work in sync with our monitoring system, reducing labor costs while collecting valuable operational data. UV-C Plant Protection System - Chemical-free disease prevention technology developed in collaboration with local viticulture experts. Our solutions are currently implemented in WB6 region. All ITEX systems are designed to work together, creating a complete smart vineyard ecosystem. The technology qualifies for agricultural subsidies in several markets, making it more accessible to producers."
Aleksandar Prelević is the founder of ITEX (2025) and long-time CEO of Jugodata (1991), the oldest IT company in Montenegro. Through ITEX, he develops AGROAI – AI solutions for precision agriculture, including Winessense (energy-independent sensor solutions for vineyards with zero CO₂ emissions) and the AGAR project (autonomous robotic tractor). He served as President of the Montenegrin IT Cluster (2013–2023) and Chairman of the Board at ATfield Technologies (2017–2021). Active in European agrifood initiatives, he organizes co-creation workshops for grape growers, agronomists, and winemakers.