Dr. Ana Kekezi

Dr. Ana Kekezi is a seasoned professional with 25 years of experience in Albania's private and public sectors. She has held various managerial positions, leading the Marketing and Sales departments of Albania's most influential national TV stations. Following her successful career in the media industry, she transitioned to the public sector, taking on advisory and leadership roles in central government entities, focusing on communication and relations with foreign donors.

For over 15 years, she is providing business consulting services, leading projects and teams for advertising agencies, higher education institutions, and international donor-funded projects by organizations such as KfW, SIDA, UNDP, and GIZ.

Dr. Kekezi holds a Bachelor's in Law from the University of Tirana, a Master’s in International Business and Marketing, and a Doctoral degree in Economic Sciences, majoring in Management.

Her extensive professional background is complemented by her role as a Lecturer at both Bachelor’s and Master’s levels in various higher education institutions in Albania. She has published several national and international academic articles in her areas of expertise, which include consumer behavior, traditional and new media, communication, marketing, advertising, and digitalization.

Dr. Kekezi is passionate about technology and digital transformation. She actively participates in local and regional forums and offers training to professionals, particularly focusing on young professionals, with the belief that digitalization fosters an inventive culture. She is also a strong advocate for children, women, and the environment in Albania. Her commitment to social causes is reflected in her voluntary work as a Board Member for four years with the National Counseling Line for Women and Girls, where she actively engaged in various related activities.

Dr. Kekezi's professional memberships include the European Marketing and Management Association (EUMMAS) and the Labour Market Board at the European University of Tirana. Her skills in leadership, effective communication, cultural intelligence, and adaptability have consistently driven her success in her diverse roles. Currently, she is an Independent Business Consultant and University Lecturer, continuing to influence and inspire through her work.