ServiceUpdated on 10 November 2025
Reach for Breakthrough!
Head of / CO at i.c.i.c. – idea creativity innovation competence
Klagenfurt, Austria
About
Reach for Breakthrough!
First, let’s make it clear what we mean by breakthrough.
Through the support of innovation, we will clearly break through the boundaries of the existing products, services, working methods, etc. Breakthrough innovation can also fundamentally change the dynamic of a given industry, market or organisation.
One goal would be to generate a new product or business direction that has a strong advantage (and therefore a high profit potential) over the competition. The added benefit: this can lead to significant changes in customer behavior and bring an even greater advantage to the company that “owns the innovation”.
But do we absolutely need a certain “breakthrough idea or invention” to achieve the breakthrough?
No, the end result counts and achieves the effect. The end result is a product (or the service) itself or the entire environment, such as marketing & communication, packaging, customer relationships and service, and even the long-term innovation strategy.
We generate a breakthrough for our customers in several areas:
A) We support customers to create breakthrough products or services
We use various tools, such as Shaping Future©, Blue Ocean Strategy, Synectics or certain elements from TRIZ.
B) We enable the customer organization to work in a breakthrough way
We first check the status in the organization and then define a long-term innovation strategy. We use InnoWINg© as a tool, mainly taking into account the Innovation Excellence Pyramid©.
C) We solve “unsolvable” problems
Our customers often do not know how to deal with very challenging topics or previous attempts have yielded inadequate results. We also have very specific approaches and innovation instruments for this.
The tools we use bring your projects to maximum results with minimal risk. Our Innovation Risik Management Tool is our valuable companion in such projects, because one thing is clear: groundbreaking projects are often associated with higher risks. Therefore, companies should have a certain willingness to take risks.
Our passion is to achieve a breakthrough and to find the best solutions for seemingly unsolvable problems. Try us!
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Head of / CO at i.c.i.c. – idea creativity innovation competence
Klagenfurt, Austria