Broccoly

Broccoly was born from the fusion between “Broccoli” and “Brooklyn”.

“Broccoli” is the mispronunciation of "Brooklyn", so pronounced by Italian migrants who arrived in the port of New York between the end of the 19th and the beginning of the 20th century. Italians were called "Broccoli", in a derogatory way.

Broccoly® wants to tell the beauty of Italy through the creativity and genius of Italians, Italians abroad and new Italians, i.e. migrants in Italy.

We create quality, sustainable and ethical clothing and accessory souvenirs that tells about Italy in a different way.

Our ambition is to contribute to the promotion of a different and creative image of Italy that responds to current social changes and to the enhancement of the material and immaterial heritage expressed by the country.