Linda Charoenlab

Creative director / founder of Lalalove co., ltd

LaLaLove

Bangkok, Thailand

10 profile visitsFashion Designer

My organisation

Company

Bangkok, Thailand

LaLaLove was founded in 2009 and has been dedicated to sustainability ever since. our products carries a full range of ready-to-wear including tops, bottoms, dresses, jackets, tights and swimsuits.our brand are mixing the streets-y, easy-going t-shirts with eye-popping prints of fantastical beasts and surreal dreamscapes LaLaLove London started as a clothing label for the stylish urbanites with casual, streets-y sensibility and quirky spirit by The brand has later found successes with collections using specialized materials;from local loincloth, hand-woven Thai silk to eco-friendly Lycra and recycled material. We carry with it the spirit of independent youth, albeit with a more interest in lifestyle, wellness, activities and the zeitgeist of the modern society – sustainability. Vision, Mission, and Current focuses •Sustainability in mind & Second chance giving at heart •Not only creative and fun, but also responsible and socially conscious To create clothing that promotes our vision, including health and well-being, under the Lalalove brand, through our own products as well as collaborations in design, operations, and production with other organizations. Current focuses •Soft Power : Showcasing the unique identity of Thai textiles on the global stage. •Second Chance : Empowering incarcerated women through the creation of handcrafted materials. •Sustainable Shift : Embracing natural fibers and fabrics made from ocean-recovered plastic bottles — to combat climate change, promote sustainability, and build a more environmentally friendly future. Social Synergy / Social Unity: Embracing all forms of love with inclusivity and compassion

About me

Linda Charoenlab is a Bangkok native and a graduate of the London College of Fashion with a degree in fashion styling and photography.

She has collaborated with Dazed & Confused Japan, Wallpaper, and Elle, as well as international labels like Maria Francesca Pepe and Charles & Keith

In 2009, she founded Lalalove, a globally recognized streetwear brand that began with t-shirts in London and later expanded to Topshop Oxford Circus. Committed to sustainability since 2008, Lalalove integrates bio-cotton, organic cotton, and recycled materials into its designs.

Beyond fashion, Linda is a consultant for Faculty NY, curating Asian talent for the documentary Upclose Asia, which will be filmed in 2024.

Lalalove made history as the first Thai brand to be sold at TOPSHOP on London's iconic Oxford Street. In 2017, the brand further cemented its global influence by bringing _Pakaoma_—a traditional Thai textile—into the international fashion spotlight.

PROFESSIONAL EXPERIENCE

Fashion Shows & Collaborations

Pakaoma Project – 2017

A modern twist on a traditional legacy, Lalalove offers a funky take on Thailand’s beloved weaving wisdom. We have reinvented the traditional Thai loincloth, Pa Kao Ma, creating a fun and edgy ready-to-wear collection that celebrates this long-cherished art.

Global Runway: In 2017, the brand showcased Thai loincloths, Pa Kao Ma, at Tokyo Fashion Week under the "Thai Play" concept. This was followed by a vibrant and colourful presentation at LA Fashion Week 2018 for the Stir Fry SS19 collection and In 2022, Lalalove participated in MQ Vienna Fashion Week in Austria, presenting under the theme "Handicraft: THAIDentity."

W Hotel – Brunch x Lalalove – 2018

Designed the brunch and drinks menu and decorated the venue using Pakaoma textiles.

Levi’s x Lalalove Collaboration – 2018-2019

Lalalove has collaborated with the world-class brand Levi's in 2018 and 2019 to celebrate the 145th and 146th anniversaries of Levi's 501 Day.

137 Pillars Suites Bangkok – Fashion Show – 2019

Lalalove’s fashion show during Sustainability Month, held during brunch with press guests.

Lalalove’s three-month pop-up showcase.

Nike Collaboration – 2020

LALALOVE IS IN THE AIR: LALALOVE re-imagined the design direction of the NIKE AIR MAX 2090 with a reversible BOMBER JACKET crafted from reused and recycled materials.

Unseen Collection – 2021

Collaborated with Unseen Festival to design and sell exclusive music festival merchandise.

Beat Active Collaboration – 2022

Designed sustainable sportswear uniforms and merchandise for Beat Active and Beat Active Multi-Brand Store.

Siam Songkran – 2022-2025

Produced exclusive merchandise for Siam Songkran Festival.

Avani + Riverside Bangkok Hotel – "BE SEEN in LALALOVE" Fashion Show Collection

SS2 – 2023

In 2023, Lalalove joined forces with Avani+ Riverside Bangkok Hotel to present the "Be

SEEN in Lalalove" fashion show, unveiling the latest 2024 collection and the exclusive Lucid Collection "Life is Firework."

Collaboration with the Department of International Trade Promotion, Ministry of Commerce, Thailand – 2024

Lalalove was a part of the Think Thailand #Look No Further project: an official promotional video showcasing Thailand as a top destination for high-quality products.

Miss Tiffany Collaboration – 2024

The 'MA BELLE' Swimcool SS24 x Miss Tiffany collection is another showstopper. This collection includes cutout swimsuits worn by Miss Tiffany contestants during the final competition.

Benz Thonglor Collaboration – 2024-2025

A creative Director for Benz Thonglor (Golf & Sportswear Brand).

Collaboration with the Department of Corrections and the Ministry of Justice – 2024- Present

Lalalove has collaborated with the Department of Correction and the Ministry of Justice, engaging female prisoners to design bags featuring patterns inspired by their daily life experiences. Additionally, Lalalove has secured agreements with multi-brand stores across various countries, including Zurich, London, Paris, New York, LA, Japan, Taiwan, and more.

Fashion Show "LaLaLove Me Like You Do" at SOHO House Bangkok – 2025

On January 24th, “LALALOVE ME LIKE YOU DO” fashion show took center stage at Soho House Bangkok. Speaking of its collection, the sky-printed collection reminds us that creativity knows no limits. The futuristic cut-outs inspire us to flourish. The bold designs, crafted from local fabrics and by women prisoners, affirm that empowerment grows through community. Here’s the bigger scale: The decision to use local resources reduces waste and pollution.

INTERESTS

Linda also has a deep appreciation for local textiles and community-based products, integrating traditional craftsmanship into her designs to celebrate cultural heritage through fashion.

Social media