Cumali Cetinkaya

Muhammet Cumali Cetinkaya Telephone: +905323639227

Email: mcumalicetinkaya@gmail.com

Tarsus American College

B.S: Michigan State University – B.S Retailing

Master: The Graduate Institute,University of Geneva–Switzerland International Negotiation and Policy Making

Phd: Cukurova University – Management and Organization

WORK EXPERIENCE

Category Management Director at Cetinkaya Department Stores

Dudullu/ Istanbul- TR Based Department Stores Company

• Leading Buying team of Clothing, Home Appliances and food and nonfood FMCG Categories

• Coordinating category buying operations for FMCG, Apparel, Electronics, Home Textiles, 100,000+SKU.
  Sales $110 M +, 34 Locations

• Developed and implemented the category purchasing budget for Çetinkaya, aligning it with the annual activity schedule and special occasions.

• Negotiated with suppliers to secure special offers, ensuring timely product supply and availability in stores.

• Monitored market changes and implemented necessary actions to maintain profitability and efficiency.

• Led the company’s e-commerce reorganization.

• Established quick delivery operations for groceries and restaurants.

• Restructured the company’s category processes using Visio, activity analysis, and

  reporting analysis, and led matrix projects to improve ERP and reporting software.

• Rebuilt the data structure, depth, and category tree by analyzing customer

  preferences.

  Board Member at Association Of Young Executives And Business People 06/23- Present- Gyiad.org.tr- The most prominent Youth Business Association of Turkey

• Member of Board, Head of Communications and Labor Division

• Editing Annual Labor Report- Qualified Employment Need of Turkey

• Arranging Meetings with NGOs, Private Sector, Public Sector and Academia

Project Manager at Cetinkaya Department Stores

• Leading Digitalization of all operations and Development of Ecommerce

Managing Director at Piyu Discount Stores

Mersin-TR Based FMCG Retail Marketing Company

• Leaded Store and Sales Operations of 80 stores and 250 employees.

• Established and managed a 7,5 million US$ capitalized specialty retail stores chain with

  50 million US$ annual revenue.

• Leaded a store network with 800 SKUs, 80 stores and 350 employees.

• Applied periodical advanced internal reporting systems, doubled the capital asset and

  store count in 5 years.

• Proven track record of growing sales whilst maintaining strong focus on cost reduction

  and inventory controls. Encouraged buyers to negotiate 150 national and international

  firms to enlarge basket size and increase number of customers.

• Experienced on strategic planning, business unit development, and project management.

• Negotiated merger and acquisition deals along with the Board members. Developed

  financial and business plan development.

• Have proven ability to successfully analyze an organization's critical business

  requirements, identify deficiencies and potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing revenues and improved organizational infrastructure. Specialties: Multi-site retail, FMCG, grocery retail, sales development, inventory loss control, property development, negotiation, purchasing, store portfolio expansion, budgeting, cost control, customer service, store upgrades.

• Supervised Budgeting process, cash flow control, fund resourcing and all capitals.

  Regional Manager at Piyu Discount Stores 10/10 – 11/11

  Mersin-TR Based FMCG Retail Marketing Company

• Leaded Store and Sales Operations of 80 stores and 250 employees.

• Worked with the world top discount executives to get benchmarking service.

• Established 80 Discount Chain Stores.

• Served as a member of Market Research Team and Strategic Business Plan

  Development Team.

• Prepared Turkish Retail Market reports, SWOT, Financial and Breakeven analysis for Piyu

  Discount Stores.

Logistics Director at Piyu Discount Stores 09/09- 10/10

Mersin-TR Based FMCG Retail Marketing Company

• Established and Directed 15,000 meter square logistics warehouse feeding 80 stores across 400 km2