Simon Iddon

Simon has over 30 years’ experience across start-ups, international growth, and FTSE exec board roles—working on both sides of the fence in consumer B2C and multi-sector B2B.

In previous global roles across consulting, solutions, and strategy, he delivered products recognised in Gartner’s Magic Quadrant and created an early B2B AI SaaS platform. As an award winning CIO in consumer businesses, he led the UK hospitality sector’s most successful digital transformation and consulted for multiple major brands.

Simon advises and has invested in several early-stage consumer and tech businesses. He’s also a regular keynote, chair and panel speaker at global sector and CxO events—often focused on education around thinking differently and using technology to solve long-standing sector challenges and missed opportunities.