What are Matchmaking Events (Brokerage Events)?

Onur Mete

Business Matchmaking Events

Is your organisation about to embark on a very big project? This project will certainly put you on the map and in the running to be more competitive in your industry? But are you finding it difficult to find the right partners and organisations who can play a part in you succeeding and getting this project off the ground.

The best solution for you to find the right stakeholders is participating in a matchmaking event!

What is a Matchmaking Event?

A matchmaking event is an event that is very similar to speed dating in terms of the concept. This is where organisations who are interested in similar fields or in the same industry and offer different skills, products and services come together to network and find the perfect match for their organisation and what they want to do or are doing. This is also known as brokerage events or business speed-dating. It also allows organisations to present and sell themselves showing what they do and why they believe they are the perfect match for whatever it is you are looking for.

This event is seen as a great method to bring together organisations across the globe and research units for them to collaborate and come up with ideas that will work well for various projects. It is a faster method of networking having all interested parties together in one place as opposed to attempting to find them one by one which can be very time consuming. So these events help cut the planning time in half and save time and money.

How are these events organised?

These events are put together by over 600 organisations across Europe that are a part of the Enterprise Europe Network. This network helps organisations link up with commercial, technological and research partners in Europe as well as the world at large. Just like speed dating, the participants wear name tags, and are assigned to different tables where they conduct face-to-face meetings. A stopwatch is used to give everyone a chance to speak to other participants and present their products and services.

Organisations that are interested in participating have to submit their co-operation profile on a matchmaking platform. The co-operation profile has information on what their organisation is all about and what it is they are really looking for. This profile is then made available to potential participants so they know if there is something for them at this event. After this, meetings are then set up between companies before the actual event and they are either accepted or rejected by the other participants.

Thanks to the technological advancement of the b2match platform (https://www.b2match.com) everything is done online. From registration, to sending through co-operation profiles, browsing through the event can be done online even sending through requests for meeting. This way all can be done faster and saves time and money. The online tool is also beneficial because it provides support to all those interested in participating in the event.

Why attend/organize matchmaking events?

The brokerage events is a genius system. It helps organisations succeed and work together with others to advance the commercial industry throughout Europe. It also helps organisations save money and time by assisting companies to grow their networks meet new stakeholders all at the same time. Responses can be given quickly instead of having too much time and money spent on going back and forth from boardrooms. The cost to attend vary with each place but they are not too steep and sometimes the events are free. Most events take place during trade fairs and congresses, so watch out for the next one and see which one suits your organisation. You can find a list oft upcomping business matchmaking events on https://events.b2match.com.