b2b Matchmaking

Why Your Event Needs Long-Term Networking

Britta Pichler

Jun 16, 20201 min read

The sign of a successful virtual event is when your attendees ask for more. More time, more meetups, more ideas. Organizers have been getting feedback from participants that they would like to manage more meetings after an event.

How to deliver? Offer up b2match’s long-term matchmaking option. What exactly does this mean? Long-term matchmaking is still a session, however they just last for longer periods of time, for example, a week or a month. It is a period when attendees are able to meet anytime they agree on.

In the b2match event management solution, organizers can incorporate this added benefit at three different opportunities:

  • Before a regular session starts
  • After a regular session is over
  • When the event offers long-term matchmaking only

To promote this highly sought after feature to participants, organizers can:

  • Add a note on the event website and mention that the meetings are now taking place in a longer time span
  • Send attendees a message from the b2match event management platform

What is the participant’s experience? It remains the same as regular virtual meetings, with one exception. In long-term matchmaking, the participants have the flexibility to choose meeting lengths. They use the meeting interface which includes a calendar, messaging for participants to discuss times, and even a time zone management tool. It indicates time windows matching both parties' business hours, in the moment when the meeting is requested.

Example of Long-Term Networking Event

Screenshot of Horizon Europe Digital Face2Face Brokerage event website selected on long-term networking page to inform attendees they can sign up for it.Screenshot of Horizon Europe Digital Face2Face Brokerage event website selected on long-term networking page to inform attendees they can sign up for it.

Horizon Europe is the EU’s key funding programme for research and innovation. It tackles climate change, helps to achieve the UN’s Sustainable Development Goals and boosts the EU’s competitiveness. They chose to use b2match to extend the reach of their program utilizing our long-term matchmaking options.

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