Consider having a matchmaking event?

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Jonas Schöneborn

With our expertise drawn from over 3500 international events organized with b2match, we share with you the 6 most important strategic points that directly impact the success of your matchmaking event. After reading through this article – you will have a clear picture if you’re ready to jump into the project, or where adjustments are required.

If you currently are in the consideration phase and thinking about whether to organise an event or not, this article is for you. Events require a lot of resources and before you start investing time, money and effort, you should make sure to check these 6 strategic considerations first.

1. Organise a stand-alone event or join?

The first question you should ask yourself is, do I want my matchmaking event to take place as a stand-alone happening, or could it make sense to join another event, conference or fair with the matchmaking?

*For both cases, it is of utmost importance to make sure the participants are well-informed about the matchmaking and that it is properly integrated into the overall event workflow. If you have a question about how this best is done, feel free to contact us and we can advise you on this.*

2. Timing, timing & timing

The right timing has a significant impact on the success of your event. Thus, it is crucial to keep several factors in mind before setting the event date.

This very basic research can have a huge impact on your participant numbers. Our experience has shown that similar events taking place in proximity regarding space and time, tend to cannibalise each other. If possible, try to avoid parallelisation of events!

Special remark: Timing also plays a key role during your event. Participants shall have time for their b2b meetings. Therefore, ideally, the layout of your event program has no parallel activities like workshops, pitching sessions or presentations, during a b2b matchmaking session.

3. Thematic focus of the event

As a rule of thumb: “The broader your events focus – the less matchmaking meetings you will have!”

For example, we have seen matchmaking events focusing on a broad range of topics, like one event which covered the topics food, IT, environment and materials. It had 200 participants, but just a few single meetings. The reason, the participants’ group was too heterogenic and thus, there simply was not a lot of interest among the participants to meet with each other.

What does this mean for you and your event? Try to narrow down the focus as much as possible.

When you bring together the key stakeholders in a very narrow field, the likelihood that they want to meet among each other is greatly increased. Also, if you focus on new topics, there is a higher need for participants to meet with each other, because the scope of existing relationships and connections is relatively small.

Example: If you plan an event with a very focused and new topic – like Artificial Intelligence in the manufacturing industry – you will have a lot of meetings among the participants.

We highly advise: thinking about, and maybe even re-thinking the thematic focus of an event is one of the most fundamental tasks to begin with. It influences the overall outcome of a matchmaking event!

4. Targeting the right participants

Even though robots are advancing, events are still made for people! For whom do you organise your event?

5. Select the right location

The event location itself is one of the three most important factors that determine if people visit an event or not.

The main question you should ask yourself when considering to have a matchmaking event is – “Can I find a location that is easy to reach?” – also by public transport and from abroad?

*Special remark: at the event location, the b2b matchmaking area should be easily accessible (do not spread it on two different floors). And, make sure to have enough tables available for your b2b sessions. You don’t want to close the matchmaking because of a lack in chair and table capacities.

6. Do I have enough resources?

As resources are the limiting factor for any events, you should undertake a few considerations to evaluate if the event project is realizable. Not to imagine, you are right in the middle of the planning phase and run into resource constraints. This has to be avoided!

Conclusion

Now you should know which topics need further research and clarification, or if you are good to go. If you have any other questions regarding your organisation process, don’t hesitate to contact us.

We do not only cover the technical side of a matchmaking event with our all-in one matchmaking solution, but also advise you on how to best configure and set-up your business event.

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